January 30, 2011
Occam’s Razor: To do with more what can be done with less, is vanity.
Don’t fall victim to the endless barrage of “you gotta have this!” and “you gotta do that!” and “you gotta spend money to make money!” horsesh*t you read every single time you get on the Internet.
By the time you “need” brochures and postcards and direct mail campaigns and print/radio/online/CPC/CPM/banner/TV ads and a professionally-designed web site and an iPad and a projector and a comfy sales room with framed prints on the walls and Photoshop CS5 and Lightroom 3 and Animoto and a hand-stitched leather 16×20 print portfolio and die cut business cards and a marketing consultant and an outsourced post processing team and studio management software and a portable studio and Profoto strobes and PocketWizards and HD behind the scenes videos and a professional logo and all the other endless BS that gets shoved down photographer’s throats (by vendors and by other grognard photogs)… My friends, by the time you “need” any or all of that, you’ll be making more than enough money with your art to invest in anything you want.
The basics, the fundamentals, the stuff that gets out there and does real work at getting clients in the door…it costs next to nothing.
Hustle. And don’t spend a dime on anything that won’t hustle on your behalf.
Read more inside.
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January 25, 2011
I love Esquire Magazine – I dare say it’s my favorite read out of the many, many magazines I subscribe to. The wit, confidence, and personality makes reading it like having a couple drinks with a buddy whose bravado is such that his mere presence makes you feel like a more capable human being.
In their April 7, 2010, slideshow, “What I’ve Learned: Secrets of the Super-Rich,” you pick up some tight one- and two-liners from some of the richest men of our time. Donald Trump, Rupert Murdoch, and the like.
Here’s my take on their advice, and how it applies to what we do as part time professional photographers…read more inside!
Read the full article →
