Let this percolate in your imagination…and then go do it:

[After your in-person sales / proofing session…]

Listen [name], I really, really enjoyed working with you / your family on this photo shoot. I love your [personality trait, etc.], and I’d love to work with more clients like you…

Would you mind if I do a quick ‘interview’ with you for a testimonial?

Would you mind if I record the interview for later when I compile my notes?

Would you mind if I share the recording with other people? People love video, and it makes for the best testimonials. [many will say ‘no thank you’ to this, and that’s okay – not many folks like being on video, but the few who say yes will be powerful social proof for you]

How do you feel about the photos we made together?

Which photo was your favorite, and why?

What did you enjoy about your experience with me as your photographer?

Would you recommend me to your friends? Why?

What could I have done to make your experience better?

Will you use me again for your professional photography needs? Why?

Can we go ahead and book your next shoot? Do you want to shoot again in three months, six months, or a year?

Who do you know who would be blessed with a photo shoot like yours? Could you share their contact information with me? Would you be willing to introduce me to your friend over lunch or coffee, my treat? Could we tentatively set that up now?

[protip: ask your client to sign a model release, so there’s never any question whether or not you have permission to use their photos, name, and testimonial]

Harvesting and deploying social capital is one of the catalysts to success as a professional photographer. Don’t be afraid to ask your client to spend a few minutes after the sale to help you reach more people like them and bless them with your art.

Need some help with your process to harvest social capital like this? Drop me an e-mail at james@banderaoutlaw.com and let me know what’s holding you back.

– James Michael

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