What excuse do your clients have to be photographed?
A big sale.
A smart promotion.
A themed mini-shoot.
A tight niche.
A charitable event.
A fun social experience.
A feeling of family.
A feeling of fun.
A feeling of beauty.
What are the GREAT excuses you are giving your potential clients to say YES to a photo shoot with you?
Different clients have different wants, need, interests, pains, desires.
How are you varying your marketing efforts to give each of those clients - all within your tight, targeted niche - to say YES to a photo shoot?
Which of the triggers of sales influence - scarcity, reciprocity, social proof, etc. - are you employing to compassionately help the RIGHT people say YES to a photo shoot that would bless them?
If your answer is “I’m not,” or “I don’t know,” drop me an e-mail at james@banderaoutlaw.com and let me know where you’re struggling.
Fair warning: my first question in response will probably be, “Why is that?”
Within your answer to that question is probably the solution you’re looking for.
James Michael Taylor
www.parttimephoto.com
