The Top 16 marketing opportunities for photographers in November 2010

November 11, 2010
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Just because winter is heading your way doesn’t mean it’s time to let your marketing go cold.

(Did’ja like that line? Took me hours. Nah, just kidding; it slid off my brain right onto the Word doc.)

A quick visit to the Special Days page at About.com offers up a smorgasbord of opportunities to get the attention of your target market. You can look ahead to any month of the year, and if you let your imagination run, you’ll get more good ideas to market your part time photography services than you know what to do with.

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Debate: Is longevity the selling point for photography studio prints (and their prices)?

September 26, 2010
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One rabbit grognards like to pull out of their hat is the ‘longevity’ of their studio prints. They use expensive-sounding terms like ‘museum quality’ and ‘archival inks’ while railing against the sins of prints made at Walgreens or Costco, and how their cheap prints will (somehow) self destruct over the years.

Well, no professional photographer would admit it, but…those discount store prints will, in fact, still be around 50 years from now. Their longevity isn’t really in question.

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How to name your photography business

September 23, 2010
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Between the anxiety of deciding on a business logo and name, it’s a wonder photographers (and most entrepreneurs) ever get their dreams off the ground.

Paralysis by analysis has been well-covered in other blogs, and I’ll share in a future article my own thoughts on the issue and how it afflicts photographers, but it’s something that strikes us creative types with unusual force.

I’ll give you my Number One solution for the problem, and then offer a few other options for folks who may not appreciate my flair for simplicity.

Let me get this out of the way: The name of your business is bloody irrelevant.

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How to get your first client in a new photography business – the Your First Customer Series

September 21, 2010
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Here you go, mates – a complete list of all 10 posts in my Your First Customer Series.

The Your First Customer Series offers 10 in-depth articles covering all the minute details you rarely hear about elsewhere – where to find the time to be a part time professional photographer, the top 10 money-making portraits (easily the most popular post on the site), and much, much more. This series has more content than you’ll find in most high-priced eBooks, with no filler – it’s the best advice I can give having been there, done it, and come out happy and paid on the other side.

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PartTimePhoto.com Redesign in Progress

September 20, 2010

Please excuse the dust, mates, I’m going about redesigning PartTimePhoto.com to bring you even more delectable content! Thank you for your patience!

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How to watermark your photography proofs for the web

September 7, 2010
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Your watermarked photography appearing on a client’s Facebook profile is some of the best cheap, effective advertising you can get. It’s visual word of mouth. It’s “Hey, check this out!” And in the land of part time photography where saving time means saving money, efficiency is a virtue. PartTimePhoto.com readers Liana Cosgrove and Tiffany Lombardi [...]

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How to start a photography business – the Startup Series

September 1, 2010

Here’s a compiled list of links to the full Part Time Photographer Startup Series: Part 1: How to make money as a part time portrait photographer Part 2: What you need to start a part time photography business Part 3: The legalities of starting a part time photography business Part 4: What does a successful [...]

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