I was showering this morning (you’re welcome!), and as I am wont to do, I was brainstorming ideas to help you guys make more art and more money with more comfort and confidence.
I’m about as anti-marketing-BS as anyone, but even I couldn’t resist loading SlickDeals last night to see what was hot for Black Friday.
Like any red-blooded professional photographer, I lusted over a few deals that would be so sexy for my business. Laptops, tablets, big TVs (for proofing sessions, of course!), and always, cameras and lenses and kit.
Sugarplum primes danced in my head.
Then I remembered a couple e-mails I got from respected photogurus yesterday, both Black Friday buying guides, and both having almost all the same affiliate programs featured.
Affiliate programs let people with an audience (authors, bloggers, celebrities, thought leaders) sell someone else’s stuff and get a commission. Sometimes a percent or two, sometimes 50 percent or more.
Many of the products and services on offer in these e-mails, I’d never heard of before. Some, such as online proofing and sales sites, fly in the face of what’s become the best practice of in-person sales (IPS). This struck a bad chord with me.
Listen, I know you’ve got your wallets out and those credit cards aren’t going to swipe themselves…
But hear me out:
Just for a moment.
Break the FOMO pattern (fear of missing out) that makes Black Friday so gratifying, exciting, and “fun.”
Recognize: You have everything you need.