5-step process to get camera time with the clients you want

Here's a simple (not easy) 5-step process to get camera time with the clients you want:

(This applies more to business clients for commercial work, or buyers for editorial, landscape, or travel work, but is a great exercise for portrait photographers as well. Try this on local politicians, big wigs, and influencers.)

  • 1. Make a list of potential clients (for free or paid work, either way).
  • 2. Approach, show portfolio, make offer.
  • 3. If yes, book it! If no, ask, "I want to work with you guys in the future. What can I do to be the perfect photographer for you? Better art? Better ideas?" Let them give you invaluable feedback on why they said no instead of yes, so you have real, specific goals you can work toward to make yourself more valuable to potential clients. (pro-tip: Keep asking "And what else?" until that feedback is exhausted.)
  • 4. Tell them you'll follow up in six months. And then do it. Show your work; show how you listened and improved.
  • 5. Repeat this process until you get to yes, or you get a no so definitive or outrageous that you can very comfortably write them off as someone you don't even want to work with. (Set this threshold pretty high...)

It takes some organization and calendar scheduling to work this process well, but boy does it get results.

Then once you feel you've got the experience you need (and you may never 'feel' that, but you can get yourself there intellectually) and you're ready to charge, you'll have contacts, portfolio, testimonials, a network, repeat clients, referrals, everything you need for a successful launch.

Is this useful to you? This is exactly the kind of content I send out to my e-mail subscribers every week for free. You can subscribe in the top-right corner of any page on this site, or just drop me an e-mail.

What's the biggest challenge holding you back today? E-mail me at james@banderaoutlaw.com and let me know.

- James Michael

P.S. Know that if you're the type to wait for the clients to come to you, the photographer across town who deploys this process is going to be taking food off your dinner plate within 6-18 months. If you have social anxiety that's a different ballgame (e-mail me and let's talk about your unique photography sales funnel), but if you're just being lazy or uppity about hustling for clients and feedback, tough love: GOYAKOD.


The one thing you have to do to be a professional photographer

Emphatic doesn't mean honest.

And passion doesn't mean truth.

What almost anyone tells you you need to... have to... must do... is partisanship.

"You need to get a better camera or you're not a real professional!"

"You have to be on the top social media venues multiple times every day!"

"You must do these three things [read: buy my training] or you'll never be successful!"

Here's your permission to let go of all that horsesh*t; the expectations, the pressure, the discouragement.

You have one requirement as a professional photographer:

Be honest.

This translates to every corner of your business:

- Don't put art in your portfolio you can't create with reasonable consistency.

- Don't not perform due diligence to get legal when you start charging.

- Don't make promises you can't keep.

I know how scary it is to just...be honest. As a startup photographer, there's so much fear that people will reject you if you don't puff up your art and abilities and presence to look bigger, better than you feel you are. These are the same fears we had as teenagers trying to act smarter, stronger, prettier, and more confident than we really felt.

Separate yourself from those masks and expectations.

Let your unique, worthy, true light shine.

And let your community see the reality of you and your art, so those who are in alignment with you today - and this will change with time and growth - can choose to be blessed by your work, today.

This is the secret to peace as a professional photographer.

NEXT STEPS

  • BRAINSTORM SESSION: Get out your pen and paper. Make a list of 10 ways you're holding yourself back from making art and asking people in your community to do business with you. File this away in your Brainstorms folder.
  • SUBSCRIBE TODAY: Book yourself solid shooting clients you love for pay you're worth. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • DO THIS NOW: What's the biggest challenge holding you back? E-mail me at james@banderaoutlaw.com. I read everything, and I look forward to helping you make a breakthrough today.

A photographer is safe at home, but that's not what photographers are for

"A ship is safe in harbor, but that's not what ships are for." - William G.T. Shedd

Be brave this day.

Don't hold back the blessings of your art and business from your community.

You have gifts to give; don't be afraid to share them. Don't worry about your lens, your talent, your web site, your reputation, your procrastination, your business name, your fear. Don't wait for permission. Go, make art.

A photographer is safe at home, but that's not what photographers are for.

Next Steps

  • BRAINSTORM SESSION: Get out your pen and paper. What Next Steps have you been avoiding out of fear, lack of value, lack of courage? What's the worst case scenario if you take those steps? What's the best case scenario? File this away in your Brainstorms folder.
  • SUBSCRIBE TODAY: Book yourself solid shooting clients you love for pay you're worth. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • DO THIS NOW: What's the biggest challenge holding you back? E-mail me at james@banderaoutlaw.com. I read everything, and I look forward to helping you make a breakthrough today.

How I found my calling as a photography mentor

I'm you 17 years from today.

Except I'm not, because you're going to climb your mountains with a completely different set of tools (of heart, mind, and spirit) than I did when I launched Outlaw Photography in 1999.

The words you're reading, and the site you're reading them on, exist because nothing like this was around when I made the transition from amateur photographer to paid professional almost two decades ago. True encouragers in this industry are still ultrarare: Chase Jarvis, David duChemin, Eric Kim, CJ Chivers, to name the handful I've found who care as much as I do about helping startup photographers get their art and business out into the world.

You know what I found when I started?

Grognards:

Bitter, resentful, mean photographers desperate to discourage the influx of digital photographers into their established markets and industry. Their voices today are neither less numerous nor poisonous than they were 17 years ago.

I don't hate grognards - I recognize how fast their paradigms, business models, and profit margins crashed in the face of the Digital Revolution.

But I hate their effect.

There’s no statistic to measure how many potential artists this world has been denied. Established photographers' elitism, discouragement and browbeating has done as much to kill off startup photographers as The Resistance itself.

They sure laid a beating on me:

"You're no photographer. You're just a Guy With a Camera. You obviously don't have 'it' and you'll never be a professional."

"Go back to school and get an MFA in Photography, intern with a real photographer for 4-8 years, then maybe you'll get a shot at going pro."

"Don't call yourself a professional. You don't earn your full time income from photography like we do. You're not a professional, you're a hobbyist."

"You're the reason this industry is going to crap. You're destroying the careers of every photographer who paved the way for you to even be here."

Reaching out to the establishment did more damage than good.

I've got pretty thick skin as an artist. I'll take a beating so long as it leads to nuggets of wisdom I can apply to myself or my craft. But the wall I hit was downright hateful.

There were a few exceptions, especially the great advice shared on the forums of SportsShooter.com.

I didn't find my first mentor until I reached outside the photography world, and into business.

Seth Godin’s book Meatball Sundae (of all titles) was the first encounter I had with a professional who genuinely wanted to help me get my art into the world. Through his books and blog, I heard the message I needed to take my art, business, and life to the next level.

I can't count the others since who have spoken wisdom and encouragement into my life. Gary Vaynerchuk, Tim Ferriss, Michael Hyatt, Steve Arensberg, Anne Lamott, Leo Babauta, Scott Dinsmore, Danny Iny, Ramit Sethi, Chris Brogan, Josh Earl, Michael Port, John Jantsch, Jordan Harbinger, Aaron Marino, Thich Nhat Hanh, Dr. Steven Covey, Steven Schiffman, Dennis Wade, Tommy Thomason... and so many more in ways big and small, but always crucial to my growth.

Epiphanies are real.

I had one in 2009 when I was moved to publish online for the first time since I started a Mariah Carey fan site 14 years before.

I'd been a photojournalist for my hometown newspaper since my sophomore year in high school. I got my first paid portraiture gig shortly after I started, when the mother of a high school athlete saw my front page photos and asked, "Can I pay you to take photos of my family?"

Outlaw Photography was launched in 1999, and with it my career as a part time photographer.

But in 2009, after a decade of newspapering and photography, I was unfulfilled. My eldest daughter was five, my son just started toddling, our family had moved into our first apartment outside the old ranch house I inherited from my grandmother, and life was good. Secure. Simple. Normal.

Normal, I finally realized, was a gut punch.

After enough videogames, Days of Our Lives, and growing disgruntle with the corporate masters of my day job, I realized something was wrong.

And I was ashamed.

Here I was with a beautiful family, a day job that paid the bills, a successful small business, friends, and more than enough leisure.

This is the American Dream, right? Isn't this what I'm supposed to want?

I was thankful.

But I was unsatisfied.

And that kind of misalignment can kill you.

Then, Tim Ferriss broke my reality.

When I read The Four Hour Work Week, I realized I was not only allowed to want something different in my life, but it was possible to earn that life, no matter where you started from.

I grew up in comfortable poverty. Our only income was my dad's social security disability check. We had a real home, a real yard, pets, vacations to visit family and the beach on the Texas coast, but some months we ate rice and beans and bread instead of hamburgers and pizza. Some months we needed help with the electric bill from the Helping Hand Crisis Center in Bandera. I remember being swallowed up by the big chairs in the banker's office while my dad negotiated (on a handshake) another extension on a personal loan he couldn't pay until he got the next client.

My dad, retired in his 40s after a work accident at a nuclear power plant, was also an entrepreneur. He owned Taylor Electronics, selling and installing the big satellite TV dishes rural homeowners would buy since they couldn't get cable out in the sticks.

Dish Network and DirecTV put him out of business.

And after 60 years of smoking cigarettes (“menthol light 100s”), lung cancer killed him.

My dad was my best friend. I didn’t realize how much his death hurt me. I didn’t grieve. And I fell into a well-masked depression.

I was making the five-hour drive from Bandera to Fort Worth for a photojournalism workshop at Texas Christian University summer of 2009. Normally I’d surf the FM dial as one set of radio stations faded to static and others claimed the airwaves.

But Audible got me on a free trial, so instead I listened to the first audiobook I’d ever heard: The Four Hour Work Week. The course of my life was forever changed.

I learned that it wasn’t just okay, but wonderful, that I was deeply unsatisfied with the status quo.

I learned that it wasn’t just normal, but important, that I wanted more to do more with my life than work for the weekend.

I learned that it wasn’t just reasonable, but inevitably possible, that I could take control of my life instead of making my rich corporate owners richer.

That same year, I launched PTP, and found My People - you reading this, my tribe - the people whose story-changing needs I would relentlessly seek and serve whether or not I ever made a dime doing so.

I found my calling.

I’m an entrepreneur. And so are you. That’s why I’m writing these words and you’re reading them right now.

But my story isn’t about my story.

This is about your story, the discovery of your calling. You’re right there, or on the verge of it.

You’re unsatisfied. You’re in love with photography. You know you want and need to do more with your life. Maybe you’re as ashamed today of that need as I was in 2009.

I’ve been where you are.

  • You don’t know what to do next.
  • You don’t know how to find the time, how to balance work and family and art and business and self.
  • You don’t know how to overcome your fears.
  • You don’t have the money.
  • You’re discouraged by your lack of progress, and the mean things the grognards have said to you or other startup photographers.
  • You feel like you may never be good enough, it’s too late to start, and you’ll embarrass yourself if you try.
  • And it kills you inside to think this dream may never be anything more than a fantasy.

I can write and talk all day long, but I’m not the hero of your story - you are.

I’m here to help you with the tools of the heart, mind, and spirit you need to bring your art and business into the world.

But everything I do is worthless outside the hands of the artist and craftsman.

You can do this.

I mean it. And I truly, truly believe it - I don’t just say it to get you to buy my books or courses or coaching.

I believe in you.

I believe in your dream.

I believe in your potential.

I believe in the blessings of art you have to bring to your clients and community.

I believe you can launch and grow a part time photography business that will reward you creatively, socially, and financially.

I believe you can earn that great photography course on CreativeLive, that art-revolutionizing live workshop, that next camera and lens and flash upgrade, that Disney World vacation for your family, that new car, and even your full time freedom from that day job you loathe.

And I believe you can do it with grace, and peace, and joy.

I believe it because I’ve done it. Self-taught (via dozens of priceless mentors), no college degree, humble beginnings, born and raised in the sticks, part homeschooled and part public schooled, photography businesses built in towns no larger than 1,900 population. At my worst I’m lazy, easily emotionally distracted, an overweight food addict, a master rationalizer, a perfectionist, a consumer instead of producer, and scared to paralysis of judgement and rejection.

I’m a real human being, strengths and weaknesses, ups and downs, just like you.

And if I can do it, you can too.

I won’t BS you for one second: it isn’t easy, it isn’t overnight, and it isn’t always pretty. If you’re not ready to hustle, to challenge yourself, to push the boundaries of your comfort zone, I’m not the right mentor for you.

I believe in earning it.

And if you’ve read this far, you believe it too.

We’re in this together. I’m in your corner.

Now, it’s time to Do The Work.

E-mail me at james@banderaoutlaw.com and let me know the biggest challenge you’re facing today. I read everything, and I look forward to visiting with you.

Next Steps

  • REACH OUT: I'm serious when I ask you to e-mail me today. You need to break free of the echo chamber of wishing and inaction, and one of the best ways to do so is to take action - especially an action that starts a conversation. For the same reason people buddy up to lose weight or make that 5 a.m. run together, you need someone in your corner to help you overcome The Resistance. E-mail me at james@banderaoutlaw.com and tell me the biggest thing holding you back today.
  • BRAINSTORM SESSION: Get out your pen and paper. What would you do today if you weren't afraid? File this away in your Brainstorms folder.
  • SUBSCRIBE TODAY: It's my calling to relentlessly seek and serve the story-changing needs of startup photographers. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • DO THIS NOW: What's the biggest challenge holding you back? E-mail me at james@banderaoutlaw.com. I read everything, and I look forward to helping you make a breakthrough today.

Productivity for Photographers: Morning Routine

"We hit the snooze button and resist the inevitable act of waking up, unaware that our resistance is sending a message to the universe that we’d rather lie there in our beds—unconscious—than consciously and actively live and create the lives we say that we want." - Hal Elrod

What would you do with an extra 2 hours a day?

Two hours a day adds up to 18 workweeks a year.

How would your life - your health, your art, your business, your happiness - be different if someone handed you that kind of time to invest in yourself and your dreams? If your boss said, "Here James Michael, I want to give you the next 18 weeks off so you can make your life awesome - the very best it can be."

Here it is, plain:

You need to go to bed two hours earlier, and get up two hours earlier than you are right now.

(I can hear you screaming "Impossible!" all the way from here in Goldthwaite, Texas.)

To anyone who hasn't experienced it, the differences are profound.

Why are you dedicating your most powerful, focused, productive hours to everything EXCEPT your dream?

When all of your energy goes to rushing and reacting and meeting other people's ever-urgent needs, you have nothing left to invest in changing your life for the better.

I can't tell you how many years I spent staying up late, getting up late, rushing through my morning, resenting my work, being distracted around my family, and letting my dreams slip to "tomorrow" day after day after day. Maybe I'd steal a few hours on the weekend, or holidays. I was always playing catch-up; never satisfied, never feeling like I was where I was supposed to be. Not at work, not at home.

So much stress exists in our lives because we're constantly out of alignment.

When we're at work, we feel like we should be with our family. When we're with our family, we feel like we should be working on our passion project. Then when we finally find or force the time to work on our dreams, we're exhausted, stressed, distracted, even resentful.

With that misalignment constantly grinding against our hearts and heads and spirits, it's no wonder we're stressed out and seeking any distraction we can find.

Facebook. Netflix. Video games.

(All of which can be healthy recreation, so long as your dreams and priorities and life are already well-served.)

By day's end, we're spent.

So we default to the easy and low-yield. A couple hours of Call of Duty or Top Chef while scrolling through an endless sea of social media (scientifically proven to cause depression).

The average American watches five hours of television per day. That same 'average American' plays almost an hour of video games per day.

It's not that these activities are bad - all work and no play makes James Michael a dull boy.

But what if we flipped the script, and you and I spent five or six hours a day working passionately and productively toward our dreams?

Hell, what if we could score just one hour each day to work on our dreams?

Zig Ziglar quotes a study of the typical American factory:

The average factory line worker watched an average of 30 hours of television each week.

The person in charge of the line watched 25 hours.

The foreman watched 20 hours.

The VP watched 12-15 hours.

The president watched 8-12 hours.

The chairman of the board watched an average of 4-8 hours of television each week, with 50 percent of that time spent watching training videos.

The trend is obvious. Some invest their time in distraction, some in growth. That growth leads to success - personal, professional, social, and financial.

Recreation (from the Latin re: "again", and creare: "to create, bring forth" - important to consider) is powerful and necessary. But it should be purposeful, and in service to your dreams first; not in place of the work that makes those dreams come true.

Why practice early rising and a purposeful morning routine?

Because it's "the big secret" to success you've been searching and wishing for.

If your life is rocking, if you feel purposeful and productive and on track, toss my advice like a hot potato: as always, this is your business, your art, your life, and you're in control.

If not, allow me to double-dog-dare you to test this for 30 days and see if your life isn't changed for the better.

What Makes Mornings So Powerful?

"Never forget that who you are becoming is the single most important determining factor in your quality of life, now and for your future." - Hal Elrod

It's not the numbers on the clock that make the difference between early morning and the rest of each day.

It's what is, and isn't, found during those hours.

The early morning hours empower you with:

  • TIME: When you shift your sleeping hours ahead by two hours, recognize: you're not losing a minute of sleep, nor a minute of waking hours. You're trading your least energetic, least empowered, unproductive late evening hours for two hours of purposeful, powerful, focused early morning hours. This is the time you've so desperately sought to Do The Work and make your dreams come true.
  • ENERGY: I spent most of my life identifying as a "night owl." I loathed mornings. But I can now attribute 100 percent of this to late nights (refusing to give up the computer screen), too little sleep, poor diet, non-existent exercise, the limiting belief that I hated mornings, and having no Next Steps ready so I could go straight from bed to important work. Now that I practice better health habits and a consistent evening routine, my morning hours are by far my most energetic. I often wake with exciting ideas already stirring in my mind, refusing to let me go back to sleep, even if I wanted to. (An awesome problem to have.)
  • WILLPOWER: Scientists have solidly determined that your willpower is like a fuel tank, and with every decision or temptation or challenge, your willpower drains throughout the day. That's why it's so hard to do high-yield, challenging (if purposeful) work late in the evening. By the time you're home from your day job, you're spent.
  • FOCUS: Every person has the same 24 hours in a day. How come so few get amazing things done, and the rest "never have time" to tend their health, art, or dreams? Essentialism: they focus on high-yield, important, long-game activities. The Important but Not Urgent. With every text message, phone call, e-mail, family request, coworker problem, boss demand, client displeasure, messed up fast food order, second of traffic, doctor appointment, parent-teacher meeting, Facebook notification, trip to the gas pump... Your focus is being stolen. You face more distraction and carry more mental and emotional baggage as the day goes on. Sleep is The Big-Arse Reset Button. Every morning is a fresh start, especially early morning when the rest of the world is still sleeping.
  • VICTORY: Rising early is a victory in itself. Everything you get done in your morning hours is a victory. Practicing your morning routine is a victory. Can you honestly say right now that you felt victorious on your drive to work this morning? Odds are you snoozed the alarm, woke late, rushed through the shower and a thoughtless breakfast, then cursed traffic and your job and the universe all the way to your desk. That never feels like victory. But this is exactly how most of us start our days, and live our lives - always behind, always out of alignment, always distracted and disgruntled, never present, never feeling like we're where we should be. When you take back your mornings, it sets the tone (and your attitude, and thus your experience of life) for the rest of the day.
  • SOLUTIONS: When you steep your subconscious in your passion work each morning, your mind goes to work on creative ideas and solutions to problems while you go about the rest of your day. This is why your best ideas come to you in the shower, on a run or bike ride, or while doing something completely unrelated to your problem. Prime the pump of your subconscious each morning by spending time working on your dreams.

Your best energy, willpower, and focus are all found in the first hours of the day.

Stop rushing through this time and giving it all away; if you don't choose how you spend your time, someone else will.

Shift your hours to the early morning, get important work done, and leave what's left for everything else in your life.

But What About My Job? My Family? My Friends?

“If you are depressed you are living in the past. If you are anxious you are living in the future. If you are at peace you are living in the present.” - Lao Tzu

If you don't feel like you're kicking arse at your dreams, then I'd bet a dollar to a donut that you aren't kicking arse at your job, or with your family or friends.

I'm not saying you're a bad employee, mom or dad, or friend.

But I'd wager you don't feel like the best employee, parent, or friend you could be.

You have a problem with alignment.

And when your life is out of balance, out of alignment, it's nearly impossible to be present and to know peace. The people you love just want your presence; when you're with them, they want to feel like you're there, and that there's nowhere else you'd rather be.

When you start your day with progress toward your dreams, your heart and mind are opened up to the rest of life. You no longer feel out of place, out of time, disgruntled, distracted, or resentful.

Our day jobs are demanding. Our families are demanding. Our friends are demanding.

Not in a bad, selfish way - just in the attention they all need to feel and be honored.

It's impossible to serve those needs with your best self when you never make the time to serve your own needs. And a big part of your needs as an artist and business owner is doing work in service of your dreams.

There is zero chance you're reading these words right now if becoming a professional photographer is NOT important to you.

You've passed the test.

And now it's time to commit - to yourself, and to your dream.

Why You've Never Succeeded At Rising Early

"We do more before 9 a.m. than most people do all day." - U.S. Army

I tried a thousand times to become an early riser. I read about the benefits in books and blogs, heard countless examples of the super-successful and their morning routines.

Maybe one out of every four tries, I'd get up with my first alarm.

And every single time, I'd give up the next morning.

Then Michael Hyatt hit me with a baseball bat.

He talked about his Evening Routine.

Not just "go lay in bed and toss and turn until your normal bedtime" horsesh*t, but actual actions you could take and rituals to adopt that made going to bed earlier - and getting up earlier - not just possible, but pleasurable.

Since I started committing to a regular evening routine, no matter how imperfect my practice of it is, I've learned to fall asleep earlier, sleep better, and get up in the morning refreshed and ready to make good (sometimes great) things happen.

Quit trying to "just get up earlier." That's brutality. Sacrificing sleep by just setting your alarm two hours earlier and doing none of the other things you need to support that early morning is physiological and psychological terrorism. It makes you hate life, hate yourself, hate mornings, hate your job, hate everyone who talks to you, and even hate your own dreams. It's misery.

Stop.

Just... Stop.

Stop trying to brute force positive change in your life.

You're doing this because you want to, because you choose to.

Practice an evening routine that makes early mornings not just possible, but easy, empowering, and fun.

My Morning Routine

“It is well to be up before daybreak, for such habits contribute to health, wealth, and wisdom.” ~ Aristotle

There is no perfect routine for everyone, but here's mine:

5 a.m. - Teeth, Gym Clothes, Breakfast Shake (Athletic Greens and 30g protein from Optimum Nutrition Whey), Coffee or Tea

5:30 a.m. - Gym or bike ride, alternating strength work and cardio work

6 a.m. - Meditation, Affirmations, Visualization, Writing

7 a.m. - Shower and shave

7:30 a.m. - Prepping for day job work and motivational reading or audiobook

7:55 a.m. - Off to work!

A few tips:

  • I love coffee, and I love tea. I try to alternate each day, but especially on weekends and holidays I love to start my day with a good cup of coffee to get my energy right. My relationship with making coffee has vastly improved with my wife's gift of a small, simple, one-cup Keurig. When I drink tea, I'll usually enjoy caffeine-free rooibos (Texas Gold variety).
  • I'm a big skeptic when it comes to the benefits claimed by most supplements, but Athletic Greens came on Tim Ferriss' recommendation. It seems expensive, but I can't lie: I can absolutely feel the difference now that I take greens daily. I truly believe I have better health, more energy, get sick less, get less sick when I'm sick, stay sick for less time, sleep and wake easier, have less pain and stiffness, and just feel so much better than before I started taking greens. In the past decade I've tried to stay consistent with eating a wide variety of vegetables to get the same benefits, as well as drinking kombucha for the probiotic benefits and eating kimchi for the prebiotic support, but I've always found that effort mentally exhausting. I still eat a variety of veg, but Athletic Greens has made fueling my body so simple (and the results so tangible) that I can't deny its value.
  • I used to think I had to work out for an hour to get any benefit from exercise. Which of course meant I never exercised. With a sedentary day job and lifestyle, I could go days - maybe weeks - without doing anything to break a sweat. My personal morning routine includes a half hour of exercise, and I get a heck of a workout in in that time. You can get a lot done in five, ten minutes, if that's all you have. Doubt it? Try doing five minutes of burpees straight - you'll feel the burn. If nothing else, take a brisk five- or ten-minute walk. Move your bones. Get your blood flowing and oxygen to your brain. Do some pushups. Do some air squats. A little bit can go a long way; not only does this practice change your physical body, it changes your mental state as well.
  • Your workouts don't have to suck, either. I'm blessed in that I naturally love to hit the gym or bike. But I taught myself to hate exercise early on because I thought I had to do too much, and that I had to do a specific, perfect routine. Do this, then this, then that, for this many reps in this way with this count and breathe right here but not there! and... What a drag. I fell back in love with working out when I stopped trying to be perfect at it. Just show up. Have fun. Feeling the treadmill today? Hit it! Elliptical? Glide on. Free weights instead? Get pumped. Want to use the machines instead? Push (and pull) it. Just have fun with it and let go of the perfectionism. Over time you'll learn more, balance your workouts better, and focus on the specific benefits you want from your workouts. But early on, dump all the responsibility and mental effort and just go have fun.
  • Quit being skeptical and start experimenting and gathering feedback. I sabotaged my success in art, business, and life for years because I was always skeptical of this advice versus that. It was The Resistance, disguised as discernment, allowing my perfectionism to feed me excuse after excuse after excuse to "research more" and do not-a-damn-thing. Learn, then take violent action on what you've learned: immediately, tangibly, and with bold commitment.
  • See below for my tips on meditation, affirmations, visualization, and writing or journaling.

My morning routine is a Frankenstein mix of guidance from Tim Ferriss, Michael Hyatt, and Hal Elrod's SAVERS system.

Speaking of which...

A Perfectly Imperfect System

"Don’t trick yourself into thinking your situation is permanent. That’s how it becomes permanent." - Michael Hyatt

Copy Michael Hyatt.

Copy me.

Copy Tim Ferriss.

Or, best, get a copy of Hal Elrod's fantastic The Miracle Morning.

His SAVERS system (along with Michael Hyatt's encouragement) was just the inspiration and structure I needed to finally become an early riser.

S: Silence. Meditation. I use the Headspace app for easy, enjoyable guided meditation.

A: Affirmations. The age-old self-help trick of affirming the best of yourself. Invaluable because it keeps you from getting distracted from your unique and wonderful Why. I keep mine in a starred Evernote note so I can read them off my phone every morning, and change them up as I change. The world has a bad habit of getting you down, about yourself and about life. Affirmations are the inoculation you need to stay positive and on the path.

V: Visualization. Reinforcing your Why. What would your perfect day look like? If you had financial freedom, what would you do with your time? If you had location freedom, where would you be? What tools would you enjoy using to make your art? What would it be like to work with only ideal clients whom you adore? What would you do today if you weren't scared? Like Olympic-level athletes, close your eyes and really visualize yourself being your best self and living your most perfect vision of life.

E: Exercise. Get your blood flowing. Get oxygen to your brain. Get a little health victory early in the day, to set the tone for the rest. Reinforce to yourself that you are conscious and purposeful in your health and wellness choices. I use the Sworkit app for quick, easy, variable, and short bodyweight exercises. Yoga is another great option.

R: Reading. Feed your mind, creativity, inspiration, and motivation. Give your subconscious good material to ponder on throughout the day. If you need a place to start, try Peace Is Every Step or The Practicing Mind for peace and presence, How To Stay Motivated for motivation, Essentialism for focus, Start With Why or The 7 Habits of Highly Effective People for purpose.

S: Scribe, or journaling. Write to get everything that's bouncing around your mind and weighing on your spirit down to paper. Get it out of your system. Brain dump. Your mind will desperately try to hold on to everything it thinks it needs to remember and figure out until you put that mental noise in a safe place where the brain can let go. (How many of you awesome PTP readers have written me an e-mail and at the end said, "Wow, just writing this down has made me feel so much better." Make this a part of your daily practice and multiply the benefits times 365.)

You can customize anyone's system to make it your own and serve your unique personality and needs, but you will enjoy so much more success faster if you adopt a proven system to start with.

Not knowing what to do will kill your morning motivation.

You'll waste all of the energy and willpower you earned by getting up early just figuring out what to do with your time.

Take imperfect action. Fend off perfectionism. Allow some blind faith, and follow the system of someone you respect. You can break it apart and rebuild it to a custom fit later, but especially at the start when every little win is so important, give yourself the best odds of success by copying someone else's successful routine.

And give yourself grace.

This is just practice.

You're just practicing being a better you, becoming an early riser, getting good stuff done early and starting your day with victory.

There's no perfection to achieve, no optimal system.

You'll do great some days. You'll blow it on others. But now you're aware, you're wiser, you're empowered. Next time you snooze your alarm to the last possible second, you'll now know why (stayed up too late, didn't honor your evening routine, didn't plan your morning to-do's, didn't reinforce your Why...). And you'll know what to fix tonight for a win tomorrow.

Now, you're not living by distraction and reaction; you're living by presence and proactive choice.

Morning Routine For Photographers

“Life’s too short” is repeated often enough to be a cliché, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless; it’s painful. - Seth Godin

The first hour of your morning routine is all about you; about giving you the mental, physical, and spiritual fuel you need to be your best self.

The second hour of your morning routine serves your dreams, your passion project, your side hustle.

This is where you get to get important work done not just on yourself, but on your photography and business. This is the time you were looking for when you told me through my reader survey that, behind confidence and ahead of money, you needed more time to invest in growing your art and business acumen.

After an hour of self-care and self-betterment each morning, you'll be like a thoroughbred ready to break out of the gate and race. You will get more done in this second hour of your morning than you'll get done the rest of the day.

(Although with the kind of energy and motivation you'll get from this kind of morning, you're likely to have a kick-arse day all day long. The benefits only multiply.)

What you'll do with this power hour depends on where you're at in your photography journey.

  • You can work on your Identity as a professional photographer, growing your confidence and defining your 'voice' as a working artist.
  • You can work on getting legal, researching your DBA, sales tax permit, income and expense records and reporting, and liability insurance.
  • You can work on your launch, setting your startup prices and policies, defining your ideal client, and determining how you'll market yourself to them.
  • You can actively market your business: craft a marketing campaign, build your graphic pieces for it, schedule your social media and photo blog support, list potential co-op partners, run a contest, work your PR contacts, survey your clients or market, A/B split test your headlines, offer, promotions, copy, and landing pages, or take action on any of the countless ways to effectively and efficiently market your business (which is just connecting the dots between the value you offer and those who would be most blessed by it).
  • You can study and practice your art, mastering one technique or pose or setup or style or lighting or any of the factors that make for a great, salable portrait. Don't forget the practice: figure you'll retain 10% of what you read and 100% of what you practice, so your time is ten times more effective when you put what you're learning into use. Learning is priceless, but you may as well be pouring water into a broken cup if you don't take what you're learning and apply it to your art and business with violent immediacy and commitment.

Not sure what to do next? E-mail me today, tell me where you're at in your journey and where you feel stuck, and I'll help you get back on the path to progress.

Do This, Not That

"I wanted Level 10 success, but my level of personal development was at about a two; maybe a three or a four on a good day." - Hal Elrod

When I began practicing my morning routine:

  • I stopped sleeping in and starting my day with feelings of failure, and started taking advantage of my morning time to put wins on the board while the rest of the world was still asleep.
  • I stopped my limiting belief that I was a night owl, and started getting important, productive, progress-making work done to start my day.
  • I stopped committing hours of my life to low-yield distractions like drama series and cooking shows in the evening, and started getting those hours back with high-yield work on my dreams in the morning.
  • I stopped going to my day job mad and resentful, and started being present and grateful at work because I'd already made tangible progress toward my dreams that morning.
  • I stopped wishing I was somewhere else all the time, and started living in the present at my job, and with my wife, kids, and friends. All this because I started my day with victory, with self-care, with progress toward the dreams that are so important to me, putting me in a place of alignment for the entire day.
  • I stopped never having time for healthy eating and exercise, and started prepping meals and energizing my entire day with a great workout every morning.
  • I stopped letting my dreams slip to "tomorrow" day after day, and started making real, powerful, measurable progress up the mountain of success.
  • I stopped feeling like I was fighting with life, and started dancing with it instead.

I'm telling you, no matter how loudly The Resistance is screaming in your head that this is impossible, that you'll never be an early riser, that you HATE mornings and will never ever stick to a morning routine and like it, you don't know what you don't know.

Every failure you've experienced with becoming an early riser is tied tightly to a lack of support.

By way of stubbornness or ignorance (again, give yourself grace), you haven't given yourself what you need to have the best odds at an awesome early morning.

That changes right now.

Set an alarm for tonight to start your evening routine before bed.

And set an alarm to rise equally early tomorrow.

Commit, persevere, have faith, and test the results over the next 30 days.

Just think about it:

Two hours a day. Eighteen workweeks of time a year. Is the leap of faith, the challenging of your limiting beliefs, the effort to try not worth it?

What dreams can you make reality with this kind of time, energy, focus, and willpower on your side?

Let your imagination run, then set your alarm, and make it possible.

"Our outer world will always be a reflection of our inner world. Our level of success is always going to parallel our level of personal development. Until we dedicate time each day to developing ourselves into the person we need to be to create the life we want, success is always going to be a struggle to attain." - Jim Rohn

This is Part 3 of my series: 9 practices to increase your productivity as a professional photographer

Read more here:

1. Essentialism
2. Evening Routine
3. Morning Routine
4. Mindfulness
5. Five Minutes
6. Kaizen
7. Time Blocking
8. What Gets Scheduled Gets Done
9. Imperfect Action

Like this series? Subscribe at the top-right of any page of this site to get all of my best stories and ideas in your Inbox.

Next Steps

  • SLOW DOWN: This is a massive post because this is a massively powerful change you can make in your life. Becoming an early riser and practicing a purposeful morning routine has been one of those most powerful changes I've made to better my life. I can't emphasize the point enough: this is powerful, powerful stuff. Take the time to go back through this post, and craft your own list of action items and next steps.
  • START TODAY: Start with setting an alarm for tonight, three hours before you usually go to sleep. Take that first hour to practice your evening routine. Set another alarm for tomorrow morning, two hours earlier than you usually rise. Maybe save this for a weekend when you don't have anything big going on. That'll let you snag an afternoon nap (try for just 15-20 minutes) and help your body ease into this new sleep schedule. But commit, stay consistent, test for 30 days, and see if you aren't getting more, and more important, things done toward your best life and your dreams of becoming a professional photographer.
  • RTFM: Seriously: Hal Elrod's book The Miracle Morning is THE manual to becoming an early riser. It's a super-fun read, Hal's personality is fantastic, the writing is excellent and inspiring, and I can't even begin to cover in one blog post all the methods he presents to make early rising and morning rituals easy, fun, effective, and sustainable. This is the kind of investment will change the story of the rest of your life.
  • BRAINSTORM SESSION: Get out your pen and paper. I'll bet you didn't do this exercise from my Evening Routine post, so I'll offer it again (this Why, this vision, is important enough to bear repeating): What would you do if you had an extra two hours a day, seven days a week, 365 days a year, to work on your health, art, business, and dreams?
  • SUBSCRIBE TODAY: It's my calling to help you earn your first $5,000 to $50,000 as a part time professional photographer. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • DO THIS NOW: What's the biggest challenge holding you back today? E-mail me your answer (yes, right now!), and let's make a breakthrough.

Productivity for Photographers: Evening Routine

"When you arise in the morning, think of what a precious privilege it is to be alive - to breathe, to think, to enjoy, to love." - Marcus Aurelius

The first question people ask me when I talk about my evening routine is:

"Wait, don't you mean morning routine?"

I didn't have a morning routine until I learned about evening routines. I thought you just set your alarm an hour or two early then exercised herculean discipline to not hit snooze and roll over...two times...okay, seven times...

Like most of you fellow artists, I've always been a night owl.

And I've tested almost every method of balancing sleep and life (except polyphasic sleep).

As a kid, I slept most of the day until the after-school cartoons would come on, do my homeschool work as efficiently as possible, then play video games all night. My parents thought there was surely something wrong with me. They even had me tested by the doctor for...what? A broken circadian rhythm?

As a teenager in public high school, I woke around 15 minutes before the bus came, skipped breakfast, slept on the bus and through first period History, played basketball until the sun went down then played video games until my eyes hurt.

Early in my career when I was young, single and mindlessly wandering, I'd go to work at noon, write and photograph to nine, then play Battlefield 2 until my coworkers showed up the next morning.

In sum, I've spent most of my life sleep-deprived.

Getting out of bed when that first alarm rings is still one of my biggest challenges in life.

But what a difference a morning makes.

When I follow my evening and morning routines:

  • My productivity on what truly matters (the Important but Not Urgent) goes gangbusters.
  • I feel rested, awake, sharp, and focused.
  • My alarm, while not beloved, becomes the sound of opportunity.
  • I have time to prep meals and hit the bike or gym, vastly improving my health and how I feel all day.
  • I'm able to start my day with motivation, through reading, audiobook, podcast or video.
  • I start each day with a series of victories, setting the tone for the rest of the day.
  • I feel in control of my day, my choices, and my life.

The morning hours, when most of the world is still asleep, are magical in their power. I'm fresh. I have a full stock of energy, peace, and willpower. I've not yet become drained, distracted and reactionary from the ever-pressing needs of the world.

My mornings are my best time.

Even as a lifelong night owl.

One of the worst ways I fooled myself early in my career was believing my late night hours were my most creative and productive.

Oh, I read a lot of blogs, played around with a bunch of Photoshop actions and tutorials. I watched lots of educational videos. I processed and reprocessed thousands of photographs.

But I didn't realize I was working almost exclusively on the Not Urgent and Not Important.

I was busy, but not productive.

I wasn't creating value; I was neither making valuable things nor making myself more valuable.

Schedule It

"The key is not to prioritize what's on your schedule, but to schedule your priorities." - Stephen Covey

What gets scheduled gets done.

Especially early on, commit to maintaining your evening routine every single night.

There are few things harder to do in life than build a new habit without daily practice. This makes new habits easier, just like getting out of bed, brushing your teeth, leaving for work on time, and the route your drive to and from the office. They're mindless routines at this point, right? To make good habits this easy, you need to give your new, better, story-changing habits the consistency they need to take hold.

The more you do it, the easier it gets.

(And no joke, I am one of the most rebelliously cynical people when it comes to these kinds of commitments, even though I know from over-and-over-again experience that this is the best way to build a better life.)

  • Put your evening routine on your calendar for every night at the same time.
  • Start your evening routine at whatever time you need to get it all done before lights-out time. Early on, give yourself half-as-much-again time as you think you'll need. Give yourself the best odds for early wins.
  • If your evening routine involves any electronics (journaling, a look at your calendar, updating your to-do list), schedule that first in your routine. You want as much off-screen time as possible before lights-out.
  • Lights-out means lights-out: no book light, no phone or tablet, no television. Close your eyes, rest your mind and body, and let sleep come. If you suffer some insomnia (even several nights into your new routine - and getting up early each day), check out Tim Ferriss' suggestions for what works best for him: 1, 2, 3, 4. More tips here from Michael Hyatt.
  • Ask your family for help. My kids go to bed at the same time I start my evening routine. When there's a straggler - usually the 5-year-old - my wife is wonderful about tending the flock while I get into my evening routine and off to sleep. (protip: I often start my evening routine with my kids, listening to a good audiobook in the dark while everyone gets settled in for the night. Their favorite and mine for positive bedtime listening is Zig Ziglar's How To Stay Motivated.)
  • Commit, even if you're hesitant. Until you test how these routines affect your energy and productivity, you don't know what you're missing. Give this the investment of time, patience, and effort it deserves - it may be what you've needed all along to make progress toward your dreams.

My Evening Routine

"We must all suffer one of two things: the pain of discipline or the pain of regret or disappointment." - Jim Rohn

My routine won't necessarily look like your routine, just like my art, business, marketing, sense of humor, and life won't look like yours either.

Experiment and measure what works uniquely for you.

Here's what works for me:

8:00 p.m. - I get my kids off to bed and start my evening routine. I jump on the computer and write a quick journal entry for the evening. How do I feel? What's on my mind? What three things am I grateful for from today?

8:10 p.m. - Consider my calendar and to-do list for tomorrow. Often this is just a glance at what's coming up, blocking any time I need to prep for upcoming commitments, and making sure my to-do list has purposeful, progress-making baby steps on it. (I live by my Google Calendar.)

8:20 p.m. - Wash up, brush my teeth, and floss.

8:30 p.m. - Lay down and read by book light or Kindle Paperwhite. I don't avoid non-fiction at bedtime like some folks suggest, but I do know what books I have to avoid: those that give me so many great ideas and action steps that I can't stop dog-earing, highlighting, and brainstorming from.

9:00 p.m. - Lights out.

A few tips:

  • I use a simple Chrome extension for my timer. It helps me stick to the budgeted time for computer work during my routines, and to apply the Pomodoro technique when I've got some ugly frogs to eat.
  • I never do this routine perfectly, but I do a good job at getting close. It's not about perfection, it's about taking imperfect action toward my dreams. I sometimes blow the whole routine. I sometimes get ornery and rebellious and stay up until midnight, then hate myself at work the next morning. But then I return violently to my routine.
  • Cheat your way to consistency. Leave yourself sticky-note reminders. Don't ignore your daily calendar reminder. Give yourself extra time. Ask a friend to call or text you every day for a while to help you stay honest.
  • If you're like me, you have a problem with feeling bad when you feel good. Anyone who knows that feeling knows what I'm talking about here. It is 100-percent okay to take care of yourself. The list of things you can (and feel like you should) be doing for everyone else is endless. You will never get to your needs if you don't get your needs to the top of that list. If you're a people-pleaser, this is a big step, but you have to give yourself the care and fuel you need so you have a full tank when it comes time to serve your family, friends, clients, and community. They deserve your best, and to give it, you have to feel well taken care of. That will always start with you.
  • The Resistance is going to do everything it can to make you think this is stupid, a waste of time, selfish, not for you, not worth trying for. Know this in advance, and fight back when distraction and discouragement creep in.

Do This, Not That

"Be miserable. Or motivate yourself. Whatever has to be done, it's always your choice." - Wayne Dyer

When I began practicing my evening routine:

  • I stopped staying up late with low-yield activities, and started waking up with energy and kicking butt at high-yield work. I used to stay up late getting nothing important done, wasting time on brainless work because by day's end I had no energy or willpower left to do what mattered...only what was easy and 'looked' productive.
  • I stopped hating mornings, and started getting real work done. Those first 10 minutes post-alarm are still super hard to push through, but once I do, the value of my entire day is multiplied. I get more important things done with greater ease, peace, patience, and clarity, all day long. I have more mental and emotional padding, I'm less reactionary, and not to be discounted, I'm flat out more happy.
  • I stopped dragging out my nights with braindead "relaxation," and started investing in rich re-creation. No more reality TV, cooking shows, or Facebook into the wee hours. I don't need to relax so much now that I'm getting the sleep my body and brain need, and when I do relax, I can do so hardcore: long walks or bike rides, coffee in a bookstore, a great movie, a favorite book.
  • I stopped having excuses of "not enough time" for the important stuff, and started getting things done that I'm proud of. There are few greater feelings of victory than walking of out the gym, sweaty and the best kind of sore, at 6 a.m. "I can't" and the ten-thousand diseased excuses it breeds just goes out the window. And "I can" is damn powerful mojo.
  • I stopped believing myself to be a hopeless night owl, and started claiming agency over my life. I can have control over my life when I Do The Work - on my work, my art, my business, and my self. When I do the work to maintain and honor my evening routine, I earn access to one of the most powerful tools in life: the morning routine (the next post in this series).

Evening Routine For Photographers

“If you could kick the person in the pants responsible for most of your trouble, you wouldn't sit for a month.” ― Theodore Roosevelt

How does having an evening routine (and the earlier morning it enables) help you as a part time professional photographer?

When I surveyed you awesome PTP readers earlier this year, Time was the second biggest challenge holding you back behind Confidence and ahead of Money.

What if you could get more important, dream-enabling work done in those morning hours than you do the whole rest of the day?

Are you getting almost ZERO work done on your art or business, because you don't have time?

What if the reason you're making so little progress is because you're stacking all the odds against yourself?

What if always putting your dream off to "later" is leaving you doing your most important work when you have the most distractions and the lowest energy?

What if you dedicated the most valuable and productive hours of your day - your mornings - to doing the important work that will change your story for the better as a professional photographer?

Listen:

It is almost impossible to earn those morning hours if you don't set yourself up for success the evening prior.

It's almost impossible to do the same amount of important work after your day job as before it, because in the mornings, you're fresh off a good rest, your willpower fuel tank is topped off, and the rest of life hasn't yet savaged your attention, time, spirit, or energy.

Why are you investing your best hours toward someone else's success?

Guarantee your dream gets the best of you by preparing for success every evening.

This is Part 2 of my series: 9 practices to increase your productivity as a professional photographer

Read more here:

1. Essentialism
2. Evening Routine
3. Morning Routine
4. Mindfulness
5. Five Minutes
6. Kaizen
7. Time Blocking
8. What Gets Scheduled Gets Done
9. Imperfect Action

Like this series? Subscribe at the top-right of any page of this site to get all of my best stories and ideas in your Inbox.

Next Steps

  • Start Tonight: Tonight is the first step toward adopting story-changing evening and morning routines. Go to bed early. Get off-screen time. Get a workout sometime during the day, which will help you sleep better tonight. Give yourself time to relax and then close your eyes and let sleep come. Get yourself a solid eight hours of sleep (everyone has different sleep needs, so you'll need to experiment here), get up early tomorrow, and make productive use of the extra time. If you need a nap midday, take 15. If you hit snooze in the morning, you're making it that much harder to fall asleep on time at night. Don't sabotage your own success.
  • Cheat: Cheat your way to habit. If getting up early to work on your dream doesn't motivate you (maybe you don't know what your next step is, or you haven't articulated your Why, or you lack confidence because you don't yet identify as a professional photographer), cheat like hell: roll out of bed, hit the bathroom, the do something that delights you. Play your favorite video game (Rogue Legacy is an outstanding game to wake up to), read a fun novel, eat your favorite sinfully-delicious breakfast pastry, watch an episode of an awesome TV series, take a hot bath with scented candles, go for a brisk walk or bike ride... Anything that you normally have to 'steal' time for. Pamper yourself; reward yourself in these early morning hours, at least to start. As your evening routine and an earlier wake time become habit, you can shift your morning routine to more purposeful and productive actions.
  • Brainstorm Session: Get out your pen and paper. What would you do if you had an extra two hours a day, seven days a week, 365 days a year, to work on your health, art, business, and dreams? That's equivalent to over 18 WORKWEEKS A YEAR. How would your life, your happiness, be different? What if you could earn those two hours a day just by trading in your low-yield, low-energy, low-production late evening hours?
  • Subscribe Today: It's my calling to help you earn your first $5,000 to $50,000 as a part time professional photographer. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • Do This Now: What's the biggest challenge holding you back today? E-mail me your answer (yes, right now!), and let's make a breakthrough.

Is photography really 90% business and 10% art?

“You all laugh at me because I'm different, I laugh at you because you're all the same.” ― John Davis

All the business gurus will tell you: success comes with knowing and communicating your Unique Value Proposition (UVP).

But, as a visual artist, you look at your value from a solely visual perspective:

"My art looks just like that guy's over there. And it sure as heck doesn't look as good as this guy. I love his work. I look at my work and get so discouraged. How can I pretend to be a professional photographer? Why would anyone pay for my work?"

Why are you valuable?

That's a powerful, priceless question.

I know you've heard the line that the photography business is 10 percent photography and 90 percent business.

There's some truth to that. And some untruth.

It's really more of a scale that tips to one side or another depending on your artistic and business acumen.

As a startup photographer, your art is at a startup level, so to be successful you invest heavily in the business side: low barriers to entry, minimized risk, affordable pricing, creative marketing. You seek clients. Your hustle defines your success.

As your art grows in quality, style, vision, uniqueness, polish, salability, desirability - the scale tips more toward art and away from business: higher pricing, screening leads, ideal clients, word of mouth referrals, a boutique experience. Your clients seek you. Your art hustles on your behalf.

It's as true for the most valuable company in the world as it is for you.

Apple sells underpowered and overpriced computers, from the one on your desktop to the one in your hand. [Spoken by a huge fan of Apple and their products.]

They can do this because of their Unique Value Proposition - because of their story.

"We are creatives. We are artists. We are makers. Just like you."

People who love Apple, those people who identify with the value and culture and story that Apple stands for, are totally at peace paying more for what is technically less.

It's not just the product. It's not just the technical specifications. It's not just the sum value of the component parts.

Your art is not the only value that you create.

Your art is not your identity.

You are not your art.

You are the artist.

You are the business owner.

You are the crafter of your clients' experience.

You are a wholly unique human being, with your own lifetime's worth of experiences, stories, moments big and small and wonderful and tragic that altogether make you who and how and why you are.

Your experiences are value.

Your stories are value.

Your humor is value.

Your perspective is value.

Your values are value.

Your ethics are value.

Your honesty is value.

Your personality is value.

Your struggle is value.

Your bravery is value.

Your vulnerability is value.

Your truth is value.

You are value.

Your Unique Value Proposition is so, so much more than the subjective comparable quality of your art held side-by-side against that of tens of millions of other photographers on this planet.

If you want to discover and step comfortably and confidently into your Identity as a professional photographer, I would invite you to sign up for my free e-mail newsletter at the top-right of any page of this site, and join me and my dear friend and storyteller Steve Arensberg on December 12 when we will launch our Identity course for photographers.

“If you celebrate your differentness, the world will, too. It believes exactly what you tell it—through the words you use to describe yourself, the actions you take to care for yourself, and the choices you make to express yourself. Tell the world you are one-of-a-kind creation who came here to experience wonder and spread joy.” ― Victoria Moran

- James Michael

Next Steps

  • Claim Agency: Take your phone somewhere private, and say this out loud: "I am a professional photographer. The value I present to my clients grows with every day that I grow as an artist and business owner and human being. I stay conscious, purposeful, and mindful in order to make small daily changes that lead to awesome change over time. My people are out there, waiting to be blessed by my art and the experience I craft for them. I get better every day because I have agency over my choices and my actions, and thus, my future." Feel it in your bones. And if you don't yet, repeat it daily until you do. The truth, and the power, is within you.
  • Brainstorm Session: Ask a friend what your three greatest strengths are; you may be surprised by their answers. Take these three strengths and brainstorm all the ways these strengths inform and empower you as a professional photographer, and the unique value and experience you create for your clients.
  • Subscribe Today: It's my calling to help you earn your first $5,000 to $50,000 as a part time professional photographer. Don't miss out on my best stories and ideas: subscribe to my e-mail newsletter today at the top-right of any page of this site.
  • Do This Now: What's the biggest challenge holding you back today? E-mail me your answer (yes, right now!), and let's make a breakthrough.